Category: The Blog

Bob Seger formed the silver bullet band with a group of Detroit-area musicians in 1974. Seger was a a staple on any road trip with my dad as a kid. I know that has nothing to do with these Industry Nine wheels built in Asheville, but by now you’re more than likely familiar with their… Read more »

Perfectly fitting with class-leading comfort and unmatched power transfer, the Infinito R1 road cycling shoes deliver ultimate race performance. Infinito R1’s new Infinito Closure System, superior stiffness, weight-saving materials and the intelligent implementation of new technology combine for the pinnacle of performance road shoe design. With Dynamic Arch Support technology’s structure and the Increased Volume… Read more »

Here’s another awesome set of wheels built in Asheville by Industry Nine! By now, you’re surely familiar with I9 wheels. You’ve either heard riders bragging about them at a trailhead or heard their signature sound in the woods. Here we have their Enduro wheelset offering, designed for riders who really push their bike and need… Read more »

For those eager to get out on the trail and play in the dirt. With a durable Kona 6061 Aluminum frame, size-specific wheels, 120mm of front suspension, and a solid component spec, the Shred is more than ready to get a little bit rowdy with you. A 2×9 drivetrain keeps shifting simple and a bashgaurd… Read more »

If you are looking for breathable bicycle shorts that aren’t too long… look no further! These shorts have a stretchable, pre-curved fit along with a dual density chamois ensuring you’ll be comfortable for those long days in the saddle. The seat panel is seamless and the soft touch, adjustable waist lining has a back gripper… Read more »

The VFR line of bikes combines the performance of a road bike with the comfort of a hybrid. This particular model is one step above the entry level VFR 4 and features a nicer areo dynamic alloy fork, better shifters/derailleurs, and a higher end crankset. Sleek and swift, this bike is for those who commute… Read more »

An endurance road bike, the Valence Aluminum delivers refined, long distance comfort and performance. An integrated ARC Endurance system delivers unrivaled vibration dampening, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of… Read more »

Here’s two new ways to mount your ride essentials permanently to your bike so they’re there when you need them. Backcountry Research have two options to carry your tube/co2/lever/multi tool… either under the seat or tucked away on the frame FRAME MOUNT: The NEW Mutherload utilizes a dual-shockcord retention system with the versatility and adjustability… Read more »

The Super Record 12×2-Speed groupset is the highest expression of the prestigious Italian brand’s technology and evolution. It is meant for those who want to fit their bicycle with the best the market has in terms of performance and distinction. The drive to improve what is already considered a reference point results in every single… Read more »