Category: The Blog

Ready to start mountain biking but you know you’re going to ride like a pro right from the start? Norco have the perfect bike for you that will keep some cash in your pocket for must needed accessories. This bike comes in at a reasonable $999 and won’t have you wishing you bought something nicer… Read more »

The Rascal lives up to its name – it is a sleek looking machine that is mischievously fast, nimble, and adept. Think capability and playfulness in both ascend and full send mode. Our vision for the Rascal was to deliver a confidence-inspiring and ultra-versatile mountain bike in all applications. The Canfield Balance Formula suspension is… Read more »

By now you’re probably familiar with the shortage of bicycles in the industry at the moment. The pandemic led to factories being closed for months and  with that production has slowed. Cycling was one of the few activities for people during the quarantine period so bicycles got bought up like the hot new toy at… Read more »

  This wheelset was especially exciting to build as we got to use Revel’s new carbon rims that are a bit different than from what we’ve seen other companies doing. Fusion fiber technology utilizes advanced polymers “think nylon” to hold the carbon together instead of epoxy. Where epoxy is brittle and can fracture, nylon is… Read more »

The 2021 Launch continues the legacy of a truly remarkable bike. This bike is still one of the best value-priced models in the market, hands down, year after year. Available in Matte Dusk Black, Gloss Digital Lime, and Matte Truffle Brown colorways, the Launch pairs its great color selection with even better components. The Launch… Read more »

The Fluid FS 2’s frame progressive design provides a unique combination of fit, handling and suspension design to elevate your trail experience. The double-butted X6 aluminum frame’s smooth welded, size-scaled tubing maintains ride quality across all frame sizes, and features internal cable routing for clean lines and a quiet ride. With models designed around both… Read more »

We are closing up shop 4th of July weekend, hope your holiday rides are bangin’

Any Trail, Any time. With the Genius 930, this phrase has never rung truer. With our TwinLoc Suspension System to always optimize your ride, a SRAM Eagle drivetrain and Syncros components, the 930 will get you up and down the mountain without breaking the bank.

With frames designed around 27.5 or 29” wheels depending on frame size, the Fluid HT 3 features a reliable 120mm SR-Suntour XCM32 suspension fork and Shimano Deore 10-speed drivetrain for lightweight, confident shifts. Control and confidence are optimized on descents with Tektro HD-M275 hydraulic disc brakes.    

The 153 CR DL plays like a fun bike but has the chops to go toe-to-toe with your local EWS pro. With the likes of Kona EWS team riders Miranda Miller, Connor Fearon, and Rhys Verner at the helm, you know this bike is ready for the biggest days. Spec’d to the hilt with the… Read more »