Category: The Blog

Developed with Kyle Strait and RC’s dirt jump, slopestyle and bmx athletes who value pedal feel and compliance above all else, the Vice is Ride Concepts lifestyle-inspired accomplice to your obsessions. Vice introduces our RC Fuzion outsole – an inverse, gradient diameter hexagon pattern designed to bring the pedal closer to the rider. Sloped-angle inverse… Read more »

Zipp’s 303 Firecrest Tubeless Disc-brake rim is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. The best part… Read more »

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratings program. Designed with input from our pro mountain bike athletes, this top-tier open-face mountain bike helmet offers a market-leading feature set including MIPS™, an easily adjustable multi-position visor, and a 360-degree fit system. The… Read more »

Lighter, faster, stronger. The Hellion is the all mountain pacesetter of flat pedal shoes, designed with all-out emphasis on weather resistance and durability for those seeking out the gnarliest conditions. The Hellion’s lightweight upper- a two-panel, anti-peel synthetic that acts as a defense system for wet days- dries quickly and is easy to clean. Anti-abrasion… Read more »

So comfortable you won’t ever want to take it off. The A3 mountain bike helmet is a new standard in premium mountain bike helmets with luxurious comfort, patent-pending innovations in safety, ventilation that will you keep you cool on the longest climbs with comfort and coverage to protect on the sketchiest of descents. Highest possible… Read more »

The Fluid FS 3 provides evolved fit, handling and full suspension design that’ll elevate every trail experience. Norco have captured everything they love about riding and put it into the Fluid FS 3. Tubeless wheels w/ Stan’s rims, a 1×12 SRAM drivetrain, X fusion air suspension, and a dropper post means you’re ready to ride the trails… Read more »

Recover faster and warm up with powerful deep muscle treatment, in an ultra-quiet smart percussive therapy device with advanced sound insulation. The Theragun Elite works deep to melt away tension and release soreness, empowering you to care for your body daily. This is the only thing that keeps us moving as we ramp up our… Read more »

The Storm 3 features a progressive off-road design and features that’ll help you discover your favorite way to ride. It’s built for off-road adventure, but the 6061 aluminum Storm 3 is more than happy to lead a double life on city streets and park paths. AVAILABLE SIZES: MEDIUM & LARGE Frame 6061 Alloy, Internal Routing,… Read more »

The ultimate every day, wear-everywhere bike shoe, the Livewire is suited for a day of big mountain singletrack as much as it is throwing down in the mosh pit with your favorite band. The Livewire features the Rubber Kinetics DST 6.0 HIGH GRIP rubber for the optimum combination of grip and durability, a synthetic upper… Read more »

Fresh out of the OYLC wheel building department we have this dreamy Zipp x Chris King wheelset. Gerrod laced these together with Sapim CX ray spokes and purple nipples to match the bike. Performance meets reliability with this combination and we have another happy rider out on these!