Category: The Blog

IN STOCK: NORCO YORKVILLE, $579

The Yorkville combines an upright, comfortable riding position with a dash of speed that makes every ride enjoyable. This lightweight aluminum city bike pedals up hills easily and corners with confidence thanks to the efficient road bike-sized wheels and 21-speed Shimano drivetrain. With unique comfort features like curved seatstays, a plush seat and a suspension… Read more »

SHOP FAVORITE: ODI ELITE PRO GRIPS

The Elite Pro grips have become a favorite of ours here in the shop. You’ll find them on most pros bikes as well so they have to be good right? An ergonomic design that conforms to a riders hand without feeling bulky is what sets these apart. Half-waffle pattern on the front of the grip… Read more »

IN STOCK: NORCO FLUID FS 2, $2499

The Fluid FS 2 provides evolved fit, handling and full suspension design that’ll elevate every trail experience. The double-butted aluminum frame’s progressive design and size-scaled tubing provides a premium, next-level trail ride for every rider across all frame sizes.  This color is amazing and the parts spec is even better with this one. Rockshox suspension, a… Read more »

NEW: RIDE CONCEPTS TRANSITION CLIPLESS SHOE, $160

Change is inevitable. The Transition was designed to change perception of how a clipless shoe should connect with the pedal. Providing instant engagement and uncompromising security on any clipless pedal through a wide and unobtrusive cleat box, the Transition is the shoe of choice for the Atherton Racing World Cup team. The Transition features a… Read more »

RIDE CONCEPTS VICE, $100

Developed with Kyle Strait and RC’s dirt jump, slopestyle and bmx athletes who value pedal feel and compliance above all else, the Vice is Ride Concepts lifestyle-inspired accomplice to your obsessions. Vice introduces our RC Fuzion outsole – an inverse, gradient diameter hexagon pattern designed to bring the pedal closer to the rider. Sloped-angle inverse… Read more »

ZIPP 303 FIRECREST RIM, LET US BUILD YOU YOUR DREAM WHEELSET!

Zipp’s 303 Firecrest Tubeless Disc-brake rim is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. The best part… Read more »

NEW PRODUCT: FOX SPEEDFRAME PRO, $159

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratings program. Designed with input from our pro mountain bike athletes, this top-tier open-face mountain bike helmet offers a market-leading feature set including MIPS™, an easily adjustable multi-position visor, and a 360-degree fit system. The… Read more »

NEW!!! RIDE CONCEPTS HELLION, $120

Lighter, faster, stronger. The Hellion is the all mountain pacesetter of flat pedal shoes, designed with all-out emphasis on weather resistance and durability for those seeking out the gnarliest conditions. The Hellion’s lightweight upper- a two-panel, anti-peel synthetic that acts as a defense system for wet days- dries quickly and is easy to clean. Anti-abrasion… Read more »

NEW ARRIVAL: TROY LEE A3 HELMET

So comfortable you won’t ever want to take it off. The A3 mountain bike helmet is a new standard in premium mountain bike helmets with luxurious comfort, patent-pending innovations in safety, ventilation that will you keep you cool on the longest climbs with comfort and coverage to protect on the sketchiest of descents. Highest possible… Read more »

IN STOCK: NORCO FLUID 3, $2199

The Fluid FS 3 provides evolved fit, handling and full suspension design that’ll elevate every trail experience. Norco have captured everything they love about riding and put it into the Fluid FS 3. Tubeless wheels w/ Stan’s rims, a 1×12 SRAM drivetrain, X fusion air suspension, and a dropper post means you’re ready to ride the trails… Read more »