This just may be the most heavily praised bike of 2020 with it topping the list of many publications bike test. Pinkbike even crowned the Optic as their “bike of the year.” With the positive reviews puring in, it shows Norco have really done something special with the new Optic! Using their holistic approach to fit,… Read more »

Yes you heard that correctly, we are now able to order Zipp rims individually and build them up to your favorite hubs of choice! Pictured here are their top of the line Firecrest rims laced to Chris King hubs with ceramic bearings. This rider will be faster than the greased sled in Christmas vacation!

Shimano have revamped the their old entry level spd-sl pedal. The new RS 500 still comes in at an entry level price but it now features a composite body to save weight and engage the cleat better. The addition of metal base plate increase durability and prevent squeaking that was common on the old model.

Just when you think you’ve upgraded everything on your bike there’s always something else that can be done. Ceramic Speed offer a wide range of products to make you faster. We’ve tested a good bit of their product ourselves and have been highly impressed with their offerings. The Oversized Pulley Wheel System for SRAM Red… Read more »

Confident and capable of cleaning the A-line yet budget friendly to save up for a season of bucket list rides, the 1/1 hub stays true to the performance heritage of Industry Nine. Featuring a dual phased-pawl drive mechanism accomplishing 90 POE and 4° engagement by way of a six pawl driver and 45 tooth drivering,… Read more »

We find ourselves constantly on the lookout for the best product available to offer at our shop and noticed we had a lot of riders looking for a little more protection than the g-form pads offer. The ION brand had caught our eye thanks to their well thought out design and clean looks. After talking… Read more »

Scott didn’t hold back when it came to their Spark Ultimate model this year, this bike is about as nice as it gets. Whether you’re out for a weekend adventure hunting singletrack or off to rip your local at lunch, the Spark 900 Ultimate AXS is the tool for the job. The top notch package… Read more »

This Wheelset Is Covered By A Lifetime Warranty! The Ride: Supple is the name of the game with the Reserve 22 from Santa Cruz. Built to our R45D hubs, Reserve 22 rims are responsive and comfortable, smoothing out chattery rough roads. These wheels are ready for adventurous all road pursuits, and the inevitable high speed impacts… Read more »

SHIMANO GRX, with its gravel specific ergonomics, optimized gearing options, rugged reliability, and quiet and stable drivetrain, sets itself apart from the rest of the component world. It isn’t a reworked set of road components. It represents a ground up look at how cyclists want to explore their world. SHIMANO GRX helps you eliminate excuses,… Read more »