PRODUCT HIGHLIGHT: BERD HAWK WHEELS w/ WE ARE ONE MADE RIMS!

Berd’s new HAWK30 wheels are the product of a partnership between Berd and We Are One Composites to deliver spokes and rims made entirely in North America. We Are One is located in Kamloops British Columbia, Canada, and Berd is located in Hopkins, MN. Light enough for XC racing but tough enough for gnarly trail… Read more »

NEW: INDUSTRY NINE ENDURO 300 WHEELSET

Faster pace, harder hits, less worry. It is not what’s on the outside, but what isn’t on the inside that counts. This was the approach when developing the all-new Hydra Enduro 300. At first glance, nothing stands out. However, the real magic is hidden from view – inside the rim itself. Enduro 300 features an… Read more »

CUSTOM BUILD: FORBIDDEN DRUID V.2

The Forbidden Druid… it’s a real hovercraft of a bicycle if we’ve ever ridden one! This 130mm rear/ 150mm front travel carbon machine posses a level of traction, speed, and comfort that is borderline magical. Maybe that is why they call it “high pivot witchcraft.” Forbidden is a new brand for the shop and other… Read more »

SALE: SCOTT ADDICT SE, 15% OFF!

The SCOTT Contessa Addict SE was designed from the ground up with those longer days in mind. Featuring Ultegra Di2 electronic shifting, DT carbon wheels and geometry that is less focused on racing and more on enduring, this bike is yearning to eat up some miles! Regular price: $5499 Sale price: $4675   Frame Addict… Read more »

NEW: SHADOW PENUMBRA PIVOTAL MID SEAT BLABOL SERIES 1

When the whip and the bike match. Jiri’s first @theshadowconspiracy Signature seat comes from the love for his car. A clean design and look that could only be pulled from a sports car.

PRODUCT HIGHLIGHT: ARUNDEL JUNIOR TYCOON

There’s adventure then there is a racy adventure. Junior Tycoon is small, low profile, lightweight and easy to access due to a novel use of magnets instead of a zipper. Store your necessities along with nutrition. This is perfect for the rider who experiences a snaccident from time to time… when food (a snack) is… Read more »

SALE, 15% OFF SELECT SCOTT BIKES: SCOTT SOLACE GRAVEL eRIDE 30

Expand your horizons with the new Solace Gravel. From all day Alpine epics to Saturday morning time-crunched escapes the Solace Gravel is hugely versatile. Quiet, efficient and with an almost zero drag crank mounted motor, the Solace features a 360Wh internal battery with optional 160Wh externally mounted range extender (sold seperately) to push the horizon… Read more »

CUSTOM BUILD: GERROD’S FACTOR OSTRO VAM

Factor’s Ostro VAM is unapologetically fast. Factor set out to create a quiver killer roadbike that is exceptional at everything. Aero bikes have always had the reputation for being heavy and stiff. The Ostro dispels all of those notions. Gerrod has been riding this for over a year and plenty has changed but at it’s… Read more »

PRODUCT HIGHLIGHT: FYXATION GATES PEDAL STRAP

The Gates Pedal Strap is a secure and easy to adjust alternative to toe clips and straps. Made from durable 2″ nylon seatbelt webbing and an extra long top strap the Gates Pedal Strap is tough enough for freestyle tricks and comfortable enough for the morning commute.   The Gates Pedal Strap was built for… Read more »

Pearl Izumi x Looptworks Upcycled Duffel: $65

A collaboration that just fits. Since 2009, Looptworks has been creating durable products using only what already exists. It is called upcycling. This process conserves water, reduces carbon emissions, and reduces unnecessary waste. The Cycling Duffel bag is your on-the-go companion making your gear-hauling easy. This versatile duffel bag features a large U-shaped main compartment… Read more »