Here’s a new line of anti chafe and recovery products that will help keep you more comfortable on your bike! Bluerub started their company in Indiana in 2015 out of a need for silicone free body care products. One of the owners received the exceptional gift of a kidney transplant and because of immune suppression, she was looking for a lotion that didn’t contain harmful ingredients. Her husband Jon, an entrepreneur by nature, suggested they manufacture their own. Thus began the journey to create bluerub. We have been testing this product for a while now and think you will be really happy with it!