Category: The Blog

Movement – Marcas Grubbs We The People edit

Louisville local Marcas Grubbs put in some hard work these past two weeks for this new We The People edit . Look foward to more edits filmed by MOVEMENT in the near future including a day from Ft. Duffield.

10,000 photo

This was the 10,000th photo I’ve taken with my camera and it’s ironic being of the 2009 Photography Annual by Rouleur. Be sure to crack this one open next time your in the shop to see photos from the world’s largest races such as the Paris-Roubaix to the Tour de France and the Giro d’Italia.

Local love and beautiful roads

It’s hard to think about not being able to go to a store and get that hard to find CD you’ve been wanting. Louisville’s famous Ear x Tacy needs a little support to get through tough times and the age of digital music. We can remember the first time we stepped foot inside the huge… Read more »

Sneak peak…

SNEAK PEAK: Here’s an Ellsworth rainforest green Truth that will be completely built up in the following week. Keep an eye out on the site for the finished product.


What a good friend this guy is toting his buddy through the east coast snow storm…

Chris King BB’s, No Tube rims, and Hutchinson tires

SRAM/Truvativ compatible bottom brackets from Chris King have finally arrived here at the shop. You can now upgrade your sram/truvativ crank set to a new Chris King bottom bracket for the smoothest pedaling possible. The Chris King BB delivers every benefit you’ve come to expect from King and in the wide array of colors only… Read more »

2009 North American Handbuilt Bicycle Show

Drew and a crew of guys got back from the show last night, lots of cool stuff up in Indianapolis. Check out the goods… Sacha White’s Vanilla Road bike, Edge wheels were pretty common among the handcrafted bikes. Macaframa’s Colby Elrick had his custom built track bike on display from Hufnagel. Check out the 1-piece… Read more »

New Shimano xt

FEBRUARY 27th, 2009 Here’s Shimano’s XT “Shadow” derailleur, a low profile makes it less prone to being snagged by a ride ending rock or branch. It is also shifts a lot smoother and doesn’t make as much noise.

Eastern Bikes

FEBRUARY 25th, 2009 Check out this bmx frame from Eastern, super light tubing and cut-outs on the bottom bracket, seat, and head tube make for a super light set up. Chrome finish makes it even better.


FEBRUARY 24th, 2009 The North American Handmade Bicycle Show is this weekend, Indianapolis is the host for this years show. We’ll have lots of photos in the following days in case you can’t make it.