NEW GOODS…

“everything else is fine but my toes” this is how every cyclist feels when it comes to riding through the winter. Grabber toe warmers are now here at the shop to keep your toes nice and toasty. Hed’s Belgium series rims are 23mm wide versus the normal 19mm. The added width lets a 23mm tire… Read more »

Rays MTB Park Miluakee

Rays MTB has just opened their Milwaukee location and it looks like a blast. For any one with relatives in the area it looks like it’s time to visit the family. Milwaukee might be a long drive, but it looks well worth it.

Orchid shoes are here!

Orchid shoes arrived today, these feature a new bottom that looks pretty sweet!

Early spring maintenance, IF color options, Norco history…

January and February tend to be a little slower for us here at the shop, which means you can get your bike back very quickly. Is your commuter needing a new drivetrain or cables? Time for a shock overhaul? If you don’t know what your bike needs, we can help you there too! Be prepared… Read more »

Lazer helmets

Lazer’s Helium is the helmet you’ll find on most of the pros in the tour riding. The Helium features every bit of technology offered from Lazer. Whether you run chrome dome or a Kentucky waterfall, the Rollsys tension system keeps your brain bucket tight. We’ve also sold a lot of the O2 which is a… Read more »

Happy new year!

WE WILL BE OPEN TODAY FROM 9-2 AND WILL BE CLOSED SATURDAY NEW YEARS DAY. IF YOU NEED TO PICK SOMETHING UP TO RIDE IN THE NICE WEATHER WE HAVE COMING THIS WEEKEND YOU CAN EMAIL US AS WE CHECK OUR EMAIL REGURLALY. We had a great year here at the shop! Thanks to everyone… Read more »

Rollin’

Sick and tired of using a trainer to stay fit during the winter months? Try out some rollers for a better experience. Pictured below are the Cycleops rollers that we use here in the shop.

Shop shirts, updated DeRosa, and bonus Life Cycles

We received our new bmx shirts today. They’re printed on American Apparel and we have each shirt in multiple sizes along with more colors on the way. We built this De Rosa a while back with Sram Rival and just recently replaced it with the new Campy Athena to make it a true Italian road… Read more »

New Tools!

For anyone who’s seen our cool tools section on the right side of the page, we’ve added some more new tools that we’ve gotten recently. Click here to check them out on our Flickr.

New bikes from Kona and Norco

We had a few new bikes show up today. Kona’s Cadabra is a revolutionary all-mountain ride. Light, fast, highly adaptable, totally intuitive and beautiful to ride. Using the patented Magic Link rear suspension technology, which features the ability to react to rider and trail forces, adjusting geometry, travel (100mm to 160mm) and suspension performance (stiffer… Read more »